The current mobile telecommunications landscape is a highly crowded, intensively competitive one, where operators are waging war on the price front rather than on the service front; a scenario where all parties concerned ends up losing. The way forward is to differentiate and stratify their services portfolio and offer customers creative and exciting services which will enhance, enliven and enrich their experience. The Wavenet Spark suite of voice and video VAS solutions helps operators achieve just that.

Wavenet’s MCA is a platform that captures missed call information and alerts subscribers over different mediums including standard mediums such as SMS and web 2.0 which include popular social networks and IM services. Wavenet’s MCA platform increases the operator's call completion rates dramatically by informing both the calling and called parties with the relevant information leading to completion of calls. Services that are available through the MCA platform are combined to create packages, e.g. missed call alerting, availability alerting etc.

Why MCA are the preferred choice
Missed call alerts are a convenient alternative to voice mail. They are less time consuming to process and are the overwhelmingly preferred choice in regions such as Asia, where subscribers rarely utilize voice mail. Missed call alerts are also much more cost effective and thus garner higher usage rates. Unlike voice mail it is aimed at both the calling party and the called party to complete calls.