The Art of Monetising Tech Investments on Cloud

There are several key elements that clients need to investigate when it comes to investing in the purchase of products or services in the technological B2B segment.. These decisions may need to be considered from a quadrant of discovery, design, deployment, and right through to monitoring stages.

connecting the dots

 

Connecting the dots

If you look at the current buying cycles and purchasing processes of organisations with regards to technology solutions, don’t you think it’s a waste of time and effort when you actually drill down to the effort and cost organizations need to invest in RFPs or RFIs in addition to massive budgets required for IT procurement?

Can’t we cut that cost and use all that effort in delivering pure solution design, development & deployment of services, resulting in faster delivery with the use of a smart Cloud stack?

Why spend on extensive budgets when all that integrations can be done through a single Cloud platform? It’s just a matter of connecting the dots.

 

The power for Low-Code No-Code

Not every stakeholder in an organization gets involved in programming or technical development. There are decision making stakeholders at various levels of a tech organisation that operates with expectations of designing end-to-end engineering solutions by just dragging and dropping products on to a GUI to cater to an organizational requirement using a Canvas-like approach. This term referred to a ‘canvas’ is also a very popular buzzword in the current tech arena which is referred to as “Low-Code No-Code”.

A certain platform in the market that went on “Low Code” / “No Code” recently raised $140 million in a Series B round of funding with a valuation of $2.1 billion. So, it’s not always about getting the tech folks to pick the right technical solution, whereas, it is also about ensuring even at a strategic-level, individuals are able to understand the language of technology, and for them to be able to pick what best suits the business and will help craft the organizational vision and strategy.

 

Considering ‘customer interest’

Another key element and an important question that needs to be asked when it comes to purchasing a product or a service is “will the customer offering get the customer’s attention and up on their toes with interest, every single time before they checkout?” This is especially important if it’s a technological service as it will be a long-term investment for them. Therefore, it’s always better to offer a ‘try’ before buying a service, which will add much more value to the offering, and raise the bar on the end user’s confidence levels of the product or the service.

 

The silent force of integrations

While all this has been considerations revolving around the world of tech investments, ‘Integrations’ have slowly managed to sneak in successfully, and proven to be a “go-to” method in terms of solving complex business requirements – this is without having to build tools from scratch.

Salesforce generates almost 50% of their annual $3 billion revenue through API’s [1]. and Expedia generates nearly 90% of their annual $2 billion revenue through API’s[2] A recent market study stated that by 2019, 92% of large sophisticated systems will have budgets allocated with 50% of that on Integrations.

 

CI/CD to the rescue

However all of the above will be of no use if continuous and uninterrupted deployment of systems will fail; which is why it is a must for organisations to make sure that there is a rich CI/CD pipeline allowing services to always integrate and deploy improvements and upgrades swiftly. Amazon is one of the world’s leading tech giants which is valued at more than $1.5 trillion that is a testimony to this, with code deployments taking place every 11.7 seconds on average.

There are innovative platforms out there catering to each one of these key elements either individually or maybe as a group of two to three combined elements. But what about catering to a ‘all in one solution? Wouldn’t that make things super efficient for tech organisations? For example, a single platform that can discover, design, deploy and even monitor an end-to-end solution by dragging and dropping product artifacts, with a few buttons clicks to integrate apps with each other, and does not involve any programming, just go “Low Code” or “No Code”.

 

It’s now or never…

For companies that depend on air travel for deploying services, flying to an on-site client location for project deliverables won’t be an easy task, and even as current pandemic time improves it will not be as easy as it was in the past and at least for a while more.

So then, the time is now! and the time is ‘just right’. Smart all-in-one integration Cloud-based platforms need to be the future of technological evolution to innovate how tech companies operate and deliver solutions to clients. Technology keeps evolving, and the era of developing apps, websites,

products and platforms have become too mainstream, while clients are keener on the lookout for Eldorado that would lead them to monetize tech investments on Cloud.

It’s no secret that those organisations that will take the leap into technologies to revolutionize how business is done via ultra-efficient methodologies while meeting and exceeding customer needs proactively through such platforms, will be able to monetize quickly and monetize strategically for their long-term growth.

 


Shavin Peiris

 

Written by

Shavin Peiris

Head of Product, Global Wavenet

Contact Shavin on LinkedIn @shavinpeiris 

 

References:

[1] Salesforce Annual Report 2019

[2] HBR article on the Strategic Value of APIs

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