CAMPAIGN MANAGER - COMMUNICATIONS

Empower Campaigns & Achieve Faster Return on Investment with a Multichannel Campaign Manager

Wavenet’s Campaign Manager helps clients across continents to reduce the time taken to achieve ROI by enabling highly effective targeted campaigns through multichannel orchestration capability.

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For 20+ years, we have helped telco businesses evolve and grow globally.

Elevate Engagement, Delight Customers & Maximise Impact 

A holistic campaign management solution that allows operators to compete strongly in the below-the-line (BTL) space, offering benefits such as highly targeted campaigns, eliciting responses, recording responses, measuring engagement & response rates, and comprehensive reporting tools.    

  • Provides a holistic view of campaigns and supports multichannel execution   
  • Adhering to industry standards & protocols to integrate third-party applications 
  • Deployment in Kubernetes enables faster & more efficient Value-added Service (VAS) orchestration & automates deployments through the Continuous Integration / Continuous Deployment (CI/CD) pipeline  

Provides a holistic view of campaigns, and supports multi-channel execution.

We adhere to industry standards and protocols to integrate third-party applications.

Deployment in Kubernetes (K8s) enables faster and more efficient VAS orchestration and automates deployments through the CI/CD pipeline.

Efficient Campaign Management with Campaign Manager's Unified Platform

Service providers and enterprises planning to execute Short Message Service (SMS), Multimedia Messaging Service (MMS), Unstructured Supplementary Service Data (USSD) or Voice Campaigns can simply manage campaigns using the Wavenet Campaign Manager. The multichannel orchestration capability allows Enterprises to seamlessly manage all campaigns through a single (or multiple) advanced configuration workflow while eliminating parameter misconfiguration when managing multiple campaigns. 

Making Interactive Campaigns with Surveys, Voting & Notifications

Campaigns can be executed for different purposes, such as gaining data, promoting a new product, sharing timely information, and collating feedback. Design and execute campaigns that meet your business needs via a single application while creating a quantifiable impact. 

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Get Better Control with Campaign Vetting

Campaign Manager provides an easy campaign approval process to manage the quality and accuracy of multiple campaigns while limiting human error. This solution enables you to approve or reject campaigns and propose changes in just one click.

Pause or Stop all Campaigns with Global Blackouts  

You can simply create a global blackout schedule for campaigns through the Campaign Manager and pause or stop campaigns during a particular period. Eliminate inconvenience and inefficiencies and take control of your campaign execution.

Optimise Customer Reach with Campaign Retries

Wavenet’s Campaign Manager retry mechanism helps businesses capitalise on missed opportunities by sending the campaign again to the respective end users Mobile Station International Subscriber Directory Number (MSISDN) if an unexpected error is caused during execution. A simple configuration will allow the desired number of retries during the initial setup of the campaign and can be routed to a specific campaign (SMS, MMS, Voice) and error type. 

Glean Insights with Effective Analytics & Reports 

Analyse campaign effectiveness for strategic decision-making with Campaign Manager, which offers statistics such as resource utilisation, daily workload, campaign effectiveness and much more. You can also render reports as charts and simply download them for reporting. 

Enhanced User Experience with Blacklists, Whitelists & Do-Not-Disturb (DND) 

Wavenet’s Campaign Manager’s ‘whitelist’ feature enables you to define specific users who are happy to receive all campaign messages without limitations. While the ‘blacklist’ feature allows users to select and avoid customers who have opted out of promotions. Furthermore, campaigns can be configured to avoid sending specific promotions to customers via the DND feature. 

Maintain Unique Identities with Sender IDs 

Overcome bandwidth limitation and negate user confusion by creating and managing multiple ‘Sender IDs’ used for different campaigns. Moreover, users can identify the campaign types quickly and prevent any single sender ID from being overused. 

Easy Campaign Creation with Number Lists

Campaign Manager allows you to easily upload a list of numbers via a comma-separated values (CSV) file. Manage number lists inside a shared location so that the Campaign Manager automatically uploads the respective number lists to the system while service providers can create, edit, and use these lists promptly. Moreover, users will also have the option to add MSISDN by individual MSISDN, using the single-entry option to create their own list of numbers.  

Get Secure Logins Through a Common Admin 

Wavent’s flagship common admin module drives ultimate security for easy user authentication and eliminates the need for multiple logins for different portals when using Wavenet’s digital transformation product suite. 

Configure User Roles Easily

An intuitive user interface enables customers to easily manage roles, departments and permissions with specific permission and physical resources such as transactions per second (TPS) / port allocation, functionality allocation etc., and provides high visibility and efficiency while making the entire process transparent with real-time updates on changes.

Easy campaign creation with number lists

Campaign Manager allows you to upload number lists via a CSV file easily. Manage number lists inside a shared location so that the Campaign Manager automatically uploads the respective number lists to the system while service providers can create, edit, and use these lists promptly. Moreover, users will also have the option to add MSISDN by individual MSISDN using the single-entry option to create their own number lists.

Secure logins through common admin

Wavent’s flagship common admin module drives ultimate security for easy user authentication and eliminates the need for multiple logins for different portals when using Wavenet’s digital transformation product suite.

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