Consumers expect a personalised and perceptive touch to their interactions with businesses. Businesses are also increasingly looking at AI to augment their services. The utilisation of plugins, chatbots and AI in MaaP, allows brands to fully provision real time consumer engagement, updates and conversational commerce.
MaaP can be used by Operators as well. For instance, an Operator can use MaaP to engage subscribers for zero credit services. This will help Operators to interact with the user at the point of need and offer useful solutions using hot buttons and cards, making the experience more personal and pleasant. It’s a win win situation for both the user and Operator.
Moreover, Operators can allow enterprise customers to deliver the experience of conversational commerce to the end users of their products and services. In the following example, the Operator has provisioned MaaP for Booking.com, enriching the everyday experience of users when they try to book a hotel.
How Wavenet enables MaaP for Operators
Wavenet’s Prime is a consolidated messaging platform capable of handling multiple message types such as P2P and A2P with built in resilience, scalability and operational ease.
Prime facilitates both backward compatibility as well as adaptability to future ready solutions such as IP-SM gateway and RCS server.
As illustrated in the diagram, Prime can connect either to Wavenet’s RCS server or to any third party RCS server within the Operator’s network. The RCS server in turn communicates with the RCS clients already baked into user’s mobile devices to deliver the MaaP experience for fruitful branding activities, more fulfilling customer interactions and revenue growth for Operators and brands alike.
Rick Mofina is a former journalist who has interviewed murderers on death row, flown over L.A. with the LAPD and patrolled with the Royal Canadian Mounted Police near the Arctic. He’s also reported from the Caribbean, Africa and Kuwait’s border with Iraq. His books have been published in nearly 30 countries, including an illegal translation produced in Iran.