Fusion Studio

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Limitless imagination brought to life

Pre-configured modules allowing to create complex call flow services quickly and efficiently. Ranging from basic simple functionalities of prompt playing to complex advance operations with logical automation.

Time is money

The service call flows can be created within a fraction of the time taken by traditional development methods by employing the drag and drop functionality. This is incredibly vital in gaining a competitive advantage by being able to quickly deploy the services and reducing the time taken to market.

Never write a line of code again

Fusion studio simplifies the subscriber service creation process by eliminating the need to code at every step of a call flow. The building blocks of pre configured modules empower users to design call flows by dragging and dropping modules to build a service flow of their choosing.

Create once deploy many times

A single service call flow can be deployed via IVR, USSD and SMS* helping to engage with subscribers through a wider range of interaction channels.

Reach more customers

Provide customers with choice and a consistent user experience so that they can interact with you in their preferred medium ensuring that you have maximum reach across your customer base.

Access without boundaries

Speak in the language of your customer with multilingual and multi character support. Provide a consistent experience to visually and hearing impaired customers by providing the same experience across IVR and USSD/SMS channels.

Powerful, actionable analytics

The fusion studio comes with a powerful service analysis environment that provides real-time answers to key business, operational and application design questions. It provides a unified view across all your self-service communication channels – IVR, SMS, USSD and can integrate with your existing business intelligence tools to bring you the power to offer even more personalized interactions.

Know your customer, serve them better

Visualize your data and gain actionable insights into your consumer behavior and needs which will help you to render tailor made services to your diverse subscriber base.

Fusion Studio is Wavenet’s proprietary service creation environment which simplifies service/call flow development by offering a drag and drop interface to users on their very own desktops/laptops. The call flows allow for services to be created, in order to be deployed as IVR(Voice), SMS and USSD services. Fusion Studio facilitates offline call flow design and creation, making it independent of any connectivity requirements. Connectivity is required only during staging and deployment stages when connecting to the service execution environment.

A call flow can be modified at any point to accommodate any changes reflecting consumer trends and once a call flow has been designed and created with the drag and drop components, it can be staged and deployed on the service execution environment (SEE).

The SEE is a common deployment environment whereby all the created call flows are deployed if needed as hybrid call flows where one call flow could be used for both IVR and USSD service initiation. Last mile connectivity to subscribers are provided via Spark IPMS platform for voice services and Prime Messaging Server for messaging services.

The true synergy of Fusion remains in the integration to web services and data sources along with orchestration with backend systems such as OSS/BSS. Fusion Studio allows for dynamic content to be fused into the call flows with a dedicated “web service” component, which can be added to the call flow during the designing stage. On execution, SOAP/REST APIs are used to invoke the web services for any external service, support and content provisioning as part of enhancing the subscriber’s self service experience.

Orchestration with backend systems such as CRMs, OCS and Provisioning allows for intelligent provisioning, charging, delivery and management of services to subscribers. For instance, if an Operator’s customer subscribes to a value added service via USSD, SMS or even IVR, the calling of web services and querying of  databases via protocols such as DIAMETER and CAMEL and APIs such as SOAP/REST allows for details to be verified if the customer has been previously subscribed or not blacklisted  and if not to check on billing possibilities based on certain criteria such as sufficient balance. Upon verification, the service is provisioned to the customer and the customer is charged via OCS.

The bolton cartridges bring further value to an Operator’s portfolio in opening up revenue channels for targeted market segments such as Enterprises and Corporates. IVR and SMS messages designed, created and deployed using Fusion Studio can be scheduled and dispatched as mass messages ideally for campaigns with the available bolton cartridges Outbound Dialler(OBD) and Enterprise Messaging Service (EMS).

The incredible holistic nature of our solution provides for a complete off the shelf or select module-wise solution to suit an Operator’s self service offering to their subscriber base.

What does the future of Fusion hold ?

Fusion Studio enables services to be deployed via USSD, SMS and IVR reaching out to subscribers via widely used communication channels across the world. However times are changing. With the increasing momentum gained by internet penetration in the last few years, usage of web and mobile apps have increased exponentially.  Our future enhancement efforts for Fusion Studio will focus on allowing service flow design, creation, staging and deployment for the service channels of web and mobile apps to be inclusive of all service access channels.

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