4 Reasons Why CSPs Should Use an Integrated Subscription & Content Management Platform

 

Mobile technology has evolved on par with computers, fitted with top-of-the-line specifications allowing users to do more with their devices. The end users are able to access and use richer and more data driven services than the blander options previously available.  

On the other hand, savvy businesses are aware that the best avenue for reaching consumers is via these touch points since more and more people are spending time consuming services and content through their mobile devices such as phones and tablets. Instead of choosing to build service enablers from scratch, businesses can now tap into widely available pockets of specialised services or functionalities to combine and build new offerings that are dynamic, competitive, scalable and operational in the current SaaS driven climate.  

This opens up an opportunity to offer a confluence of both the services as well as the complementary technology enablers such as APIs via a central management point that allows seamless service journeys. 

Wavenet SCM specialises in the management of subscription, notifications, charging and consent management related to both multimedia content and non-content services from Operator and partner networks, thus enabling Operators to leverage assets to produce new sources of revenue. It is based on service-oriented architecture allowing greater flexibility, wider options and scalability enabling an optimized service exchange between telecom network operators, content and service providers and the consumers. 

It allows service providers to develop product packages and instantly launch it in the market. The growing need for content-related facilities via several communication modes is anticipated to boost the service delivery platform in the communication market. Wavenet SCM has several advantageous properties such as delivery ease across varied network elements, complexity reduction in service offerings deployment, simplification in administration and management among several others.  


  1. Operators can offer a variety of dynamic, tailored bundles to subscribers with the potential for DCB (direct carrier billing) for the service bundles. These offerings result in better monetisation opportunities with customisable service bundles to subscribers – e.g. 20% more conversion of Spotify when bundled with Telco packages.
  2. Enriched customer experience – shall be facilitated a seamless service experience and will have the flexibility to choose, subscribe and manage content/service offering of their choice with timely updates.
  3. Wider range of use cases can be exploited in multiple industries and reduced time to market – Content and Service providers can focus on creating and making available services on top of the SCM platform greatly reducing the time and effort taken to creating them which can impede time to market.
  4. Simplified Management – Content and Service Providers can be part of the digital ecosystem that fosters collaboration, wider distribution and tap into new markets which would otherwise have been blocked off. The flexibility of the SCM should allow these providers to have a seamless partnering, service creation, publishing, approval, charging and subscription lifecycle management

 

Sumaiya Suhail

Product Manager – Strategy and Innovation at Wavenet

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